SonicLiving Case Studies
For any given event, whether a concert or a single release, a music festival or a television appearance, there are many stakeholders competing for a fan’s attention. Our Universal RSVP platform connects artists, labels, venues, promoters, ticketing companies, festival organizers and, most importantly, fans to the events they love.
Lady Gaga Born This Way
Opportunity: When an event is truly worldwide with no physical location, building buzz is a unique challenge. Lady Gaga used the SonicLiving platform to create an event around her Born This Way single release.
Result: Hundreds of thousands of fans RSVPd, virtually queueing up with their friends and other fans to be the first in line to hear the new song.
Nearly 50% of the engagement happened directly on the LadyGaga.com site, keeping fans on her site and reinforcing her strong brand.
The single release became the largest music event ever on Facebook and the fastest selling single in iTunes history.
Tweetlouder
Opportunity: Musicians are some of our favorite people, but mostly we know them by what they do more than by what they say. Turns out some of them are charming and witty and interested in connecting with fans on a more personal level - which Twitter is perfect for - but until now, finding your favorite musicians on Twitter was a bit challenging.
Result: SonicLiving’s Tweetlouder app connects your music, wherever it is (iTunes, Pandora, Rdio, Last.fm) to Twitter, instantly returning a list of your artists and their @s. Now you can eavesdrop on conversations between @nekocase and @tedleo, just like the tens of thousands of other fans who have followed artists on Tweetlouder.
OutsideLands 2011
Opportunity: San Francisco’s largest music festival takes over three stages in Golden Gate Park each August and more than 60,000 people fill the park each day to hear over 70 of their favorite bands rock out. When people planned their weekend, they went to the Outside Lands site not just to see the lineup, but to RSVP with their friends and make plans for an amazing weekend.
Result: With 21,000 people RSVPd for the festival, one-third of attendees connected directly to festival organizers, bands and each other to be part of something not just in person, but in their online lives as well.
Soundgarden Tour
Opportunity: When Soundgarden reunited for their first tour in 14 years, they enlisted SonicLiving to help create compelling Tour Listings to help their fans connect across their site and social networks.
Result: Thousands of fans RSVPd for shows on Soundgarden’s web site, posting their RSVPs to Facebook where their friends could see that activity, learn about the show, and RSVP themselves.
This ripple effect, or “lift”, drives more people - from superfans to casual fans to people who were just discovering Soundgarden for the first time - to engage with the band and attend their shows.